International Sports Management & Press Operations Website, Branding, Social Media Strategy
We’ve got some strong ties in the international sporting events world (two Olympics), and when Pearce International asked us to redesign their website and help them setup and manage their social media presence, we were excited to do so. Pearce International, led by Directors Jayne Pearce and Andrew McMenamin, have managed Press Operations for events like the Olympics, Wimbledon, World Cup and the Invictus Games to name a few! They are highly respected by event management and journalists around the world.
The old site was outdated and not a responsive(web and tablet enabled) designed website. We completely overhauled their website from the ground up. Giving them a website that they could edit themselves, adding a blog, team bios, and better highlighting their vast and impressive list of events as well as testimonials from some of the best in the business.
They also didn’t have a Twitter, LinkedIn or Instagram account. We felt that sine their target audience was large (international sporting events and sports journalists) that social media was an important component of their online business plan. We setup and trained them how to manage their social media presences.
This all combined to an amazing 8000% increase in traffic in just the second week!